“Since 2018, Advantech’s Arm-Based business revenue growth rate has been above 50-80%. It is estimated that in 2021, Advantech’s Arm-Based business revenue will increase by 5 times compared to 2018!” Advantech IoT Embedded Platform Business Group Products Manager Lin Siyuan said with confidence.

The reason behind such rapid growth, what kind of mysterious force contributed to this achievement?

15 years of hard work for Advantech’s Arm-Based business

△ Lin Siyuan, Senior Product Manager of Advantech Embedded IoT Platform Business Group

Keep “Squatting”, Accumulate

The Arm architecture is one of the RISC architectures. Compared with the large and feature-rich X86 architecture, it is compact, flexible, and has lower power consumption. It is especially suitable for use in combination with specific application needs. In some industrial edge applications, such as terminal control, POS machines, robots, and the current explosive growth of edge AI, video data acquisition and processing and other applications, the Arm architecture has unique advantages, and the future prospects are promising.

Founded in 1983, Advantech has been focusing on the design and development of product solutions for the industrial market. Its business is distributed in 27 countries and regions around the world, providing customers with convenient services with localized responses. Since 2005, it has entered the Arm-based product solution. In the 15-year development process of Advantech’s Arm-Based business, there are three important milestones:

Entered in 2005. Advantech, who is devoted to the industrial field, smells the new opportunities that the Arm architecture will bring from customers who have cooperated for many years. More and more customers began to consult Advantech about the development plan of Arm architecture. In 2005, Advantech officially entered the Arm industry.

In 2015, take off. Compared with the mobile and consumer fields, the application of the Arm architecture in the industrial field actually has a certain lag, requiring at least 5-8 years of industrial accumulation. Therefore, adhering to the spirit of hard work, Advantech adopted a “squat” posture and began a 10-year construction process from product technology to ecosystem, and finally began to take off in 2015. This year, Advantech established the Arm-Based Product R&D Department in Kunshan, China. The team has rapidly expanded to more than 30 people, providing localized high-quality technical support and services for mainland Chinese customers.

From Taipei to Kunshan and Shenzhen, Advantech has invested heavily in software R&D and technical support. The support of a single product line is more than three times that of the X86 single product line, and will continue to increase investment in the future.

In 2020, it broke out. After years of product R&D and technology accumulation, around 2018, a large number of Advantech customers’ Arm-Based business began to take off, and the acceptance of the Arm ecosystem is also becoming more and more mature. In particular, the emergence of AI chips has brought Arm’s products to a higher level.

With the new demands and new opportunities arising from emerging markets such as AI, data centers, and cloud computing, the Arm industry is facing huge development opportunities, and Advantech has accumulated a lot. According to Lin Siyuan, product manager of Advantech’s IoT Embedded Platform Business Group, since 2018, the annual growth rate of Advantech’s Arm-Based business unit has been 50% or even more than 80%. From 2018 to 2020, in three years, the performance has grown by a full 5 times!

The driving force behind the explosive growth

The rapid growth of the business stems from Advantech’s long-term technological accumulation and ecological precipitation. Lin Siyuan emphasized that “Advantech has always been adhering to its original intention and has been working hard for ten years to provide customers with high-quality products and technical services.”

In recent years, traditional industrial customers have been transitioning to ARM architecture, and more and more customers from new markets are coming. Based on the trust in Advantech’s years of cooperation, customers choose Advantech to help with digital transformation with confidence.

In addition, Advantech has a wider layout in mainland China, and continues to invest in service systems and customized services. Customers recognize the value of Advantech’s products, and the advantages of the price system are fully demonstrated.

In 2020, the epidemic is raging, and the global market demand for medical equipment such as ventilators, rehabilitation equipment, monitors, nucleic acid detection, and in vitro diagnostics has grown significantly. Advantech has also contributed its own strength in the battle against the “epidemic” with years of deep cultivation and broad layout in the field of medical applications. For example, in order to ensure the long-term trouble-free operation of the ventilator, an important relief material for the epidemic, and the rapid supply of products, Advantech not only Provides a stable, reliable and high-performance Arm-Based core board ROM-5420, and also provides strong technical service support in production and delivery.

Then the new life and work modes brought by the epidemic era, such as home office, distance education, etc., have promoted the development of related industries and stimulated new potential. Advantech’s business development speed.

Profound heritage of Advantech RISC/ARM solutions

Advantech’s RISC/ARM computing solutions provide an open, unified development platform that reduces workload and improves resource efficiency when deploying Arm-based embedded applications. Advantech’s RISC/ARM computing platform provides a wealth of core modules, single-board computers and embedded computer solutions based on the latest Arm-Based technology, meeting the requirements of mobile device power optimization and performance optimization applications.

15 years of hard work for Advantech’s Arm-Based business

△ Advantech RISC/ARM solution

Focusing on the industrial field for nearly 40 years has brought Advantech profound technical background. Lin Siyuan said that industry is like Advantech’s DNA.

Advantech uses different Arm processor platforms to meet the application requirements of different industries, such as NXP suitable for industrial application characteristics, Rockchip suitable for Internet of Things and multimedia industry applications, and NVIDIA which is widely used in the field of AI edge computing.

Advantech has a very rich product form, which is convenient for customers to quickly select and develop, including core modules of different standards such as SMARC, RTX, Qseven; 2.5”, 3.5”, Mini-ITX embedded boards of different sizes ; and smart gateways/industrial control hosts suitable for industrial IoT and edge computing.

The original MCU support is difficult to be comprehensive and in place. At the same time, compared with the X86 industry, there are very few suppliers of peripheral services in the entire embedded industry, which cannot meet the service needs of mainland Chinese customers. Based on a strong sense of service and adhering to the concept of providing customers with the most added value, Advantech attaches great importance to software ecological construction, provides technical service support for software and hardware integration, and provides customers with one-stop technology from product design, engineering verification, and mass production. Service support, providing consultative services to assist customers in the rapid development and implementation of applications.

Advantech provides flexible customized (ODM) design services for the Chinese mainland market, carries out product planning and development that meets the characteristics of the Chinese mainland market, and establishes a product development/service team in mainland China to assist customers in shortening project development time and costs. Customers’ products can be brought to market quickly.

All of Advantech’s Arm-Based products have excellent hardware and software design quality, and create products with high stability, high compatibility and high production quality through margin design. In terms of design verification and quality control, Advantech has a complete design inspection mechanism. At the same time, it has passed the professional-level CNAS qualification laboratory test, and has complete test items and industry experience. It has passed various product certifications such as CE, FCC, CCC, and BSMI. Quality management ensures the quality of the products at the factory, and ensures that Advantech products are suitable for long-term stable operation in various harsh environments.

The future is promising

The current main components of Advantech’s Arm-Based business include self-service terminals in traditional fields, rail transit, vehicle monitoring, medical care, and robotics. Traditional POS machines are transforming to Arm architecture. In addition, applications such as new energy energy storage devices, Internet of Vehicles, and smart cities are bringing new business opportunities.

In the future, Advantech will invest more resources, communicate and cooperate with more manufacturers, and more original manufacturers will join in, resulting in more product forms, including modules, motherboards, and complete machines of various sizes and suitable for various fields.

Advantech will continue to implement the product development, design and production process to ensure the high quality of hardware design and production; increase investment in software and strengthen customer service. The explosive growth ushered in today may just be a fresh start. Advantech’s Arm-Based business is promising in the future.

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