For Huawei, whether it is the much-anticipated 5G network or the smartphones that are frequently swiped at the fingertips of thousands of households, these things that flow through all levels of the smart industry make Huawei a rare domestic firm, especially in the face of In the event of the US suppression, Huawei has fully demonstrated the charm of Chinese-made in front of the world, which not only made the Chinese people full of pride in Huawei, but also gave a heavy blow to foreigners who do not like Huawei.
Internal and external pressure, Huawei broke out
When it comes to today’s Huawei, we must not avoid today’s smartphones. I vaguely remember that when Xiaomi first debuted, Huawei’s mobile phones were not very good. At that time, it was still dominated by Samsung and Nokia. However, Xiaomi, who was good at seizing the opportunity, grabbed the In response to the passion of Chinese people to experience 4G mania, Xiaomi has pushed Xiaomi to a climax with its unique cost-effective strategy, and Huawei’s pace of learning and innovation has followed closely behind.
Judging from the relevant survey results, Chinese mobile phone manufacturer Xiaomi maintained its first position with a market share of 15%; its shipments were 67.5 million units. Huawei ranked second, with its smartphone share in the Chinese market rapidly expanding due to the adoption of multiple distribution channels. In 2015, the shipments surged 51% to 62.2 million units compared with 2014, and the market share also increased by 4.5 percentage points to 14.2%, closely following Xiaomi.
Although both are based in the Android field, the marketing methods of the two are different. In the later development process, the distance is gradually widened. Huawei’s positive image has always been called a domestic product, while Xiaomi has been crowned as a product from the beginning. Taking the name of “Diaosi” mobile phone, it is like comparing a rich second-generation and counter-attacking Diaosi. Objectively speaking, Huawei surpasses Xiaomi. We all know that Huawei is an information and communication infrastructure and intelligent terminal provider. It is said that mobile phones are also one of the businesses, which Xiaomi cannot compare, but Xiaomi mobile phones surpass Huawei mobile phones. In terms of marketing methods, Xiaomi is superior to Huawei. There should be Xiaomi Mall and then Huawei Mall. There is another pollen club in the Mi Fan Club. The marketing model of Huawei’s mobile phone sub-brand Honor has the shadow of Xiaomi. It is also Huawei who saw the future trend of this brand-pressing brand early, and let Honor come to Xiaomi to expand domestic mobile phones for Huawei. The high-end situation has opened up the situation. This forward-looking layout has not been deployed until today. Many domestic mobile phones after Huawei have begun to slowly deploy, but Huawei’s high-end brand road has been rolled out, and today’s Huawei can be said to be booming in the mobile phone market.
In addition to mobile phones, Huawei’s old line of communications has not fallen behind. From 2009 to 2013, Huawei invested more than 600 million US dollars in 5G technology research; from 2017 to 2018, Huawei invested nearly 1.4 billion US dollars in 5G product development. As of January 2019, Huawei has the most 5G commercial partners in the world, up to 50+; Huawei has won 30 5G commercial contracts, and more than 25,000 5G base stations have been shipped around the world. It can be said that Huawei’s 5G full-band, full-scenario, and full-standard product solutions help customers efficiently build the highest-quality 5G network. It is precisely this that Huawei makes the United States feel uneasy. In addition to suppressing Huawei itself, it also pushes Google to suppress Huawei. Let Huawei not be able to show its strength in overseas markets on the basis of Android. I didn’t expect Huawei to expect such a result early. When the tension between Google and Huawei became more and more complicated, Huawei exposed its own Hongmeng system. This makes Google have to be wary of its own Android situation in today’s smartphone field, and also makes Huawei’s future layout make the Chinese people look forward to it even more.
Preventing problems before they happen, abandoning Android is inevitable for Hongmeng to open the way
However, when it comes to Google, it must be impossible to bypass Android, which is now functioning at the bottom of smartphones. In fact, whether Google and Huawei have such a thing, Huawei has a long history of system layout. After all, this system is different from a product. , requires deeper technical background.
In 2012, Ren Zhengfei said in an interview with the media that we are now doing a terminal operating system out of strategic considerations. If they suddenly cut off our food, the Android system will not be used for me, and the Windows Phone8 system will not be used for me. Well, are we stupid?
It is precisely with such a forward-looking vision that Huawei can fight back so hard when it is squeezed by Google.
On October 10, the Huawei Voice Community released the summary of an interview with Fortune magazine by Huawei founder Ren Zhengfei. In the interview minutes, Ren Zhengfei responded to a question from Clay Chandler, Executive Editor-in-Chief of Fortune Asia, “How confident are you in building Hongmeng into an operating system comparable to Apple’s in the next two to three years? Will it take longer?” Shi said: “For Huawei people, it doesn’t take two or three years. I can’t push the people below too hard.”
Obviously, Hongmeng at this time is enough to stand on its own. It can be said that the Hongmeng system is compatible with all Android applications and all web applications, and all Android software APPs today can run directly on Huawei’s own system without modification. One-click moving.
What is even more applauded is that these software will be more usable after moving to Huawei Hongmeng system, the system operation fluency will increase by 24%, the system responsiveness will increase by 44%, and the three-party application operation fluency will increase by 60%. With such achievements, Huawei dares to make experimental attempts on its products.
Previously, Huawei tried to install the Hongmeng system on its sub-brand Honor smart screen and other products, and the response was good, but after all, smart screens are different from mobile phones, and their application scenarios cannot be compared with mobile phones. Therefore, it is only a matter of time before the Hongmeng system is applied to mobile phones. question.
It is reported that a blogger broke the news on Twitter that Huawei P40 series mobile phones will have two versions of Hongmeng system and Android system. Unsurprisingly, it should be based on the Android system version, and at the same time launch a special edition model equipped with the Hongmeng system. Previously, Huawei officially stated that the first mobile phone equipped with the Hongmeng system will be launched in the first half of 2020. At present, it seems that Huawei’s deployment of the Hongmeng system is still very fast.
In addition, previously exposed news shows that the Huawei P40 series will be equipped with the Kirin 990 processor, and there will be a 5G version of the model. In terms of configuration, the Huawei P40 series will use a lift-type full screen on the front and five rear cameras, of which the main camera is 64 million pixels, and there will also be a ToF camera.
Previously, the Huawei P30 series can be said to have taken the limelight in the mobile phone circle, especially in terms of photography, it can be said to be a must-have for many people who like to take pictures, and as an upgraded generation of the P30, the P40 will naturally not be weak. The addition of the camera can be said to be an ironclad fact. As for the placement of the Hongmeng system, it is also very possible from the current position of Huawei in the mobile phone circle, especially after the occurrence of such a thing as Android.
If it really adopts the two-way system of Android and Hongmeng, as the industry broke the news, it is very possible for Huawei. On the one hand, because Hongmeng is the first time that Hongmeng will appear on a smartphone, Huawei must give this heavyweight product a beautiful As one of Huawei’s representative series of high-end mobile phones, the market response of Huawei P series is enough to make Hongmeng stand out; on the other hand, because Android must be the veteran in the mobile phone ecosystem, its established market position is obvious to all. It is obviously too risky to use Hongmeng instead of Android. And this time, if the deck effect of Hongmeng plus Android is used, it can be said that it not only preserves the ecological experience effect of Android, but also gives Hongmeng the opportunity to show its prominence. It can be said to kill two birds with one stone.
This kind of gameplay is undoubtedly a threat to Google, and for Huawei, its influence in the industry will be even higher, because 5G networks, smartphones, and chips play a supporting role in the entire application scenario. Huawei’s achievements have been recognized by the industry. If the Hongmeng system succeeds in counterattack again, Huawei’s smart layout will affect the change of the situation in an unprecedented situation. At that time, it can be said that Apple and Google will be beaten. More than enough, and Huawei will also truly add wings to “Made in China” for “Made in China”!