Digi-Key partners Rochester Electronics for component supply

Digi-Key says it anticipates the overall component shortfall in the industry will likely last into 2022, but the Rochester Electronics partnership will help continuity of supply for Digi-Key customers.

“The Covid-19 pandemic and many other supply chain factors have placed significant strains on the electronic components supply chain, with shortages rampant throughout the industry. Between Digi-Key’s high-inventory buying model and Rochester’s massive in-stock inventory, as well as their licensed manufacturing capabilities for end-of-life (EOL) and legacy products, the partnership offers ease in procurement for many needs that cannot be fulfilled elsewhere during this tumultuous time.”

Rochester has partnerships with 70 authorised manufacturers, and Digi-Key is an authorised distributor for 1,800 suppliers.

“We launched the Digi-Key Marketplace last summer to give engineers and innovators access to more product lines than ever before, through a one-stop shopping experience that serves the entire ecosystem of technology innovation,” said Jim Ricciardelli, EVP of digital business for Digi-Key.

“With Rochester Electronics joining the Marketplace, we are able to offer more in-stock devices and semiconductors than ever before, supplying our global engineering community with the parts that they need most. The Digi-Key and Rochester partnership is great for our customers as we are both privately owned companies that are customer value driven first and foremost. We have seen an immediate positive impact for our customers.”

Digi-key highlights that the partnership also guarantees authentic components, at a time when component counterfeit is on the rise, due to the shortages and resulting high demand.

“It has been a very rewarding experience working with the Digi-Key Marketplace team,” said Christa Brooks, channel sales manager for Rochester Electronics. “We see a high level of customer service from every department we work with, and the digital Marketplace portal is user-friendly as well. I’m very proud of the Digi-Key and Rochester partnership in the Marketplace.”

You can read more on the Digi-Key website.