Prudential Asia today released Pulse of Asia – A Barometer of Health in Asia, a report by the Economist Intelligence Unit (EIU) that highlights how digital health technologies can improve healthcare delivery in Asia. an unprecedented opportunity.

The study examines attitudes towards healthcare in Asia, highlighting the need for tools and services to help people in the region make better use of the healthcare system. It also highlights opportunities for governments to work with the private sector to maximize the potential of digital healthcare.

Adoption of digital health technologies is high

The report, which surveyed 5,000 adults in 13 markets in Asia, found that only about half of respondents (54%) believed healthcare services were affordable and affordable. Even more worrying, less than a quarter (22%) said they had easy access to exercise and fitness facilities that would help improve their personal health in the coming year.

However, Asia-wide research also highlights the technological potential to directly address these challenges. More than four-fifths (81%) of respondents said technology has improved their access to healthcare, and nearly two-thirds (60%) believe technology has improved affordability.

Consumer appetite for digital health shows no sign of waning – three years from now, 71% of respondents said they will rely more on technology to improve their personal health and well-being.

Public-Private Partnerships Improve Healthcare

To unlock the potential of digital health, the report recommends enhanced public-private partnerships, recommending that governments work with private companies to provide digitally innovative ways to promote and manage citizens’ health.

The report also highlights opportunities for governments to improve public health information through digital channels. According to research, social media is the most frequently cited source of personal health and wellness information. However, respondents overwhelmingly believed that the most trusted sources were national governments and public health authorities. Governments can seize opportunities by becoming citizens’ most reliable source of high-quality health information.

The report also recommends that governments seek to promote connected medical devices, but these must be underpinned by strict data governance. Data security will allow healthcare data to be securely centralised, allowing governments to develop better policies and build more targeted healthcare infrastructure.

Nic Nicandrou, CEO of Prudential Asia, commented: “This groundbreaking study shows that while Asia has begun to embrace digital health technologies, the region is still far from realizing the full potential of technology it has to offer. The public sector needs Working together to make these opportunities a reality and improve the health of individuals in the process.

“Making digital health a reality is an integral part of what we do at Prudential. Through our app (Pulse by Prudential), we connect with partners at the forefront of innovation to provide health information and guidance, as well as Medical professionals provide access and we do this with the goal of making people live longer.”

Charles Ross, EIU editorial director, said: “Our research shows that in order to make health and well-being more accessible and affordable, the public and private sectors must come together to seize this initiative. Different medical care “Data silos” between services, and secure connections between health apps, devices, and centralized digital patient records.”

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