Strategy Analytics: 2020 User Experience Trends – Advances in Artificial Intelligence, 5G and Android Automotive Operating System Will Bring Digital Transformation

A series of new technologies in 2020 will bring digital transformation. The latest insights report from Strategy Analytics’ UX Innovation research team identifies the most noteworthy UX trends for 2020. Artificial intelligence (AI) will begin to deliver tangible user benefits in consumer technology; new and unique use cases will emerge that will take full advantage of ultra-high-capacity 5G networks; foldable devices will accelerate device specification innovation; voice assistants will Progress is being made on integration; and the Android Automotive operating system will have a huge impact on the infotainment user experience.

Key trends to watch in 2020 include:

In AI, there will be more meaningful use cases for technologies based on natural language processing, machine learning and emotion empowerment.

· As 5G emerges in more markets, new and unique use cases will emerge, bringing a new wave of user experience innovation.

Foldable devices will open up opportunities for UX designers and provide new experiences and value propositions.

The voice assistant platform will finally solve the user experience pain points associated with fragmentation.

· The Android Automotive operating system has the potential to eliminate smartphone mirroring – it can access various related applications in the car.

Chris Schreiner, Research Director for User Experience Innovation at Strategy Analytics and report author, commented: “In 2019, consumer expectations for continuous improvement were not being met, and new useful use cases were slowly emerging. AI is still playing a role in eroding consumer confidence. edge use cases; consumers will struggle to see any benefits of 5G other than faster speeds. Unless prices drop significantly, consumers won’t see widespread adoption of foldable-screen devices.”

Schreiner continued: “But in 2020 these will have to progress: improvements in AI will drive advances in voice assistants; foldable screens open up new possibilities for designers outside the smartphone world; and the Android Automotive operating system may Revolutionize the in-vehicle infotainment industry.”

Kevin Nolan, Research Vice President, User Experience Innovation at Strategy Analytics, added: “Consumers want greater accuracy, but they also want deeper functionality and integration across devices – from smart speakers to phones to cars. While this is challenging to implement, we are identifying successful strategies that OEMs can take.”

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