The latest research report released by Strategy Analytics pointed out that in Q3 2019, global smartwatch shipments increased by 42% year-on-year to 14 million. Apple Watch holds the No. 1 position with 48% of the global smartwatch market share, followed by Samsung in No. 2 and Fitbit holding on to No. 3.

Steven Waltzer, Senior Analyst at Strategy Analytics, said, “Global smartwatch shipments increased 42% from 10 million in Q3 2018 to 14.2 million in Q3 2019. As consumers increasingly opt for fitness-led and focused The smartwatch market will continue to grow rapidly as healthy wearables come as accessories for smartphones.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Global shipments of Apple smartwatches in Q3 2019 were 6.8 million, an increase of 51% from the 4.5 million in Q3 2018. Apple Watch still leads the way, with its global smartwatch market share up from the same period last year. From 45% to 48% in Q3 2019. Apple Watch continues to resist fierce competition from rivals such as Fitbit and Samsung. Apple Watch accounts for almost half of the global smartwatch market share, and Apple is the undisputed industry leader in smartwatches .”

Steven Waltzer, Senior Analyst at Strategy Analytics, added: “Global shipments of Samsung smartwatches in Q3 2019 were 1.9 million, nearly doubling from 1.1 million in the same period last year. Samsung’s global market share of smartwatches increased from 11% in the same period last year. jumped to 13% in Q3 2019. Samsung has firmly established itself as the second largest smartwatch player in the world. The latest models such as the Galaxy Watch Active 2 will allow Samsung to improve its global smartwatch business in the upcoming fourth quarter Christmas season .”

Neil Mawston, Executive Director at Strategy Analytics, added: “Global shipments of Fitbit smartwatches in Q3 2019 were 1.6 million, a slight increase from 1.5 million in Q3 2018. However, Fitbit’s global smartwatch market share increased from 15% in Q3 2018 fell to 11% in Q3 2019. Fitbit continues to lag the smartwatch industry average. Fitbit has struggled to compete with the Apple Watch in the premium smartwatch market, and its latest Versa Lite model has struggled to appeal to consumers in the lower end of the market Fitbit is under increasing competitive pressure from Apple, Samsung, Garmin, Huawei, Xiaomi and others, so Fitbit’s recent acquisition by Google will be a relief for the company. Now everyone is wondering what Google plans to do with Fitbit , and whether Google will expand or take over Fitbit’s well-known hardware, operating system, and healthcare, sports and fitness services.”

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